I am sure you have heard it before but branding is more than just having matching company materials such as a logo, business cards, letterhead, etc. Branding also includes who you are and what your company represents. It is how your clients or customers come to experience your brand. It is that moment when the client walks into your office or buys your product.
Jimmy Buffett is not only a singer; he is a name brand. When you walk into his Margaritaville Hotel, you are immediately immersed into the brand. Bright colored rugs, tropical bird pictures, mini cabanas and palm trees in the lobby and even flip flop statues. This is branding at its finest.
But for law firms and professional service firms branding is a whole another vibe. It is how the receptionist treats your clients when they walk in the door. The very look of your reception area speaks volumes about you. The waiting times in the lobby also give clues as to how you run your office. Even the simplest idea of offering your clients a coffee when they arrive can add to your brand. It's all about the client experience and how you make them feel when they step foot in your lobby.
Want to add to your brand or evaluate it? Get in touch with us!