Seaward Marketing Final Transparent
Why the Day of the Week Matters!
When putting together invitations, promos, etc. to promote your event, list the day of the week with the date. Why? The day of the week gives your audience a point of reference! I just received a promo from a boutique hotel in New Orleans. The dates were listed but not the day of the week for each event. I had to stop what I was doing to look at my calendar to figure out the day. Had Sunday been listed alongside each date, I would not have had to stop what I was doing and look at my calendar. I automatically know that on Sundays, I have a board meeting. Simplify! Put your audience first.

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